KELLY YU DIVISIONS EST. 2009

Start your
real estate
career.

WHY JOIN

Kelly Yu mentors new agents through ERA’s Preeminent Group — the training, the network, and a direct line to someone who has done this climb.

Talk to Kelly See the results
● REC
RES BOOTCAMP 21 MAY 2026
RESULT 01
#1
ERA’s top-producing team
↳ Preeminent Group, 2025
RESULT 02
$100K–$600K
Members earning per year
↳ Active producers, 2025
RESULT 03
1-1
Coaching
↳ Run personally by Kelly
[ 02 / ABOUT ]

This industry gave me
my family back.
Now I help others find the same chance.

Kelly Yu

I graduated from NTU in 2001 with a degree in Electronic Engineering, and started my career the way most fresh grads do — solving problems, watching ideas take shape into working projects.

In 2006, my husband Mark and I had our first child. The travel and stress of engineering work meant I couldn’t be the mother I wanted to be — present, available, home for the small things that don’t feel small when you’re the one missing them. So I made a decision most people around me didn’t understand: I quit. I went looking for work that could hold both financial success and a more fulfilling family life. In the process, I found a career that was more fulfilling than I could ever imagine.

I wasn’t a natural salesperson. I was an engineer with a spreadsheet mindset and zero clients when I joined ERA in 2009. If you’re reading this thinking ‘that’s not me either’ — it wasn’t me either. That’s not a disqualifying thought. It’s just the starting point.

Seventeen years, 117 awards, and one Group Division Director title later, I’ve been with Preeminent Group the entire way. My husband Mark also left his own career to build this with me, and together it gave us the flexibility to actually show up — school events, dinners, ordinary weeknights included.

My team today is built the same way I was — from people who weren’t “born to sell.” Former engineers, teachers, flight attendants, sales executives. What holds us together isn’t the industry. It’s respect, trust, and care for each other, and I bring the same thing to everyone who walks through this door.

Kelly Yu · Executive Group Division Director, Kelly Yu Divisions, Preeminent Group

[ 03 / PROGRAMME ]

How you start.
How you grow.

01
Start With a Coffee Chat
30 minutes with Kelly to talk through whether this career fits your situation, your timeline, and what you want your life to look like. If it’s not the right fit, she’ll tell you.
02
The KYD Blueprint
Our own 3-tier system, engineered from 17 years of trial and error. Scripts, a tagging mechanism that gets you real commission exposure in month one, and a clear path from passing your RES to closing your first deal to building your own team.
03
Kelly’s Direct Mentorship
Mentorship from Kelly, with a personal touch. She mentors directly — not through a layer of senior associates.
04
Preeminent Group Training
You join ERA’s #1 division group — Preeminent Group. The group runs structured training programmes including bootcamps. You will be spoilt for choice with trainings to attend.
05
ERA’s Full Network
The network, training, and infrastructure of Singapore’s first largest real estate agency, from day one. Our AccerlERAtion program (onboarding bootcamp), marketing subsidies and credits, tools providing market data, analytics, and calculators, and the training to wield such tools effectively.
[ 04 / RESULTS ]

17 years.
117 awards.

2025 ERA Asia Pacific Elite Award ERA SINGAPORE
2025 Sales+ Ambassador — Trainer ERA SINGAPORE
2024 Rising Millionaire ERA SINGAPORE
2023 Top 5 Executive Group Division Directors ERA SINGAPORE
2022 ERA Asia Pacific Elite Award ERA SINGAPORE
“We engaged Kelly to sell our condo. A previous agent could not sell the unit after six months, so we didn’t expect much. We still can’t believe she sold it in 30 days. We engaged one agent but got two instead. Kelly and Mark’s professionalism raised the bar on customer experience.”
Adeline & TS Khoo Verified client review
“Kelly is outstanding in supporting our requirements. She is exceptionally professional and her service is fantastic.”
Lee Shiang Long Verified client review
“Kelly is very professional and committed towards the work. She really understands our requirement and helped us find our dream house. I strongly recommend her to my friends and family.”
Venkatesh Verified client review
[ 06 / THE SYSTEM ]

I built The KYD Blueprint
so no one has to figure
this out alone.

Seventeen years of trial and error, compressed into a structured system — from your first deal to building your own team. The package I wish someone had handed me on day one.

See The Blueprint →
[ 07 / WHERE DO YOU START ]

New to real estate,
or already licensed elsewhere?

I’m New to Real Estate I’m Already Licensed
[ 08 / FAQ ]

Questions, before
you ask them.

No. Most of KYD came from F&B, finance, teaching, design, retail management. The bootcamp programme is built for career switchers — we start from zero, fast.

New RES agents typically close their first deal within 8–14 weeks. The ones who turn up to every training and execute move faster.

Beyond the CEA exam and standard ERA onboarding fees (roughly S$1,800 all-in), there is no cost to joining my team. Training, coaching and resources are included.

The KYD Blueprint — a structured system, and direct mentorship from Kelly, and a clear path from your first deal to building your own team.

Yes, you can. But the more committed you are, the easier it is to find success — agents who go all-in tend to close their first deal faster than the ones easing in part-time. Kelly closed her own first deal within 2 weeks of starting, and left her engineering job soon after. You can also start part-time while keeping your job, use that window to execute and iterate, then make the full leap once you’ve found real traction.

Yes. I joined ERA in 2009 as an engineer without having worked a sales job before, and with no client base at all. Everything I built came after that starting point, not before it.

No. I wasn’t either. If you’re reading this thinking “that’s not me,” it wasn’t me either — it’s not a disqualifying thought, it’s just the starting point. My team is full of former engineers, teachers, flight attendants, and sales executives who thought the same thing. What actually matters is being good at solving problems for people and understanding what they need — which, funnily enough, is the real definition of selling. In real estate, your success is proportional to how well you solve problems for your clients.

It’s the reason I’m in this industry. I left engineering after my first child because the travel and stress meant I wasn’t the mother I wanted to be. My husband Mark eventually left his own career to build this with me, and together it gave us the flexibility to actually show up — school events, dinners, ordinary weeknights included.