Accelerate
your real estate
career.

New Agents Experienced Agents
REC
RES BOOTCAMP 21 MAY 2026
RESULT 01
#1
ERA’s top-producing team
↳ Preeminent Group, 2025
RESULT 02
$100K–$600K
Members earning per year
↳ Active producers, 2025
RESULT 03
1-1
Coaching
↳ Run personally by Kelly
[ 02 / ABOUT ]

This industry gave me
my family back.
Now I help others do the same.

Kelly Yu

I graduated from NTU in 2001 with a degree in Electronic Engineering, and started my career the way most fresh grads do — solving problems, watching ideas take shape into working projects.

In 2006, my husband Mark and I had our first child. The travel and stress of engineering work meant I couldn’t be the mother I wanted to be — present, available, home for the small things that don’t feel small when you’re the one missing them. So I made a decision most people around me didn’t understand: I quit. I went looking for work that could hold both financial success and a more fulfilling family life. In the process, I found a career that was more fulfilling than I could ever imagine.

I wasn’t a natural salesperson. I was an engineer with zero clients and experience in sales when I joined ERA in 2009. If you’re reading this thinking ‘that’s not me either’ — it wasn’t me either.

Seventeen years, 117 awards, and one Group Division Director title later, I’ve been with Preeminent Group the entire way. My husband Mark also left his own career to build this with me, and together it gave us the flexibility to actually show up — school events, dinners, ordinary weeknights included.

My team today is built the same way I was — from people who weren’t “born to sell.” Former engineers, teachers, flight attendants, sales executives. What holds us together isn’t the industry. It’s respect, trust, and care for each other, and I bring the same thing to everyone who walks through this door.

Kelly Yu · Executive Group Division Director, Kelly Yu Divisions, Preeminent Group

As featured in
[ 03 / PROGRAMME ]

How you start.
How you grow.

01
Start With a Coffee Chat
30 minutes with Kelly to talk through whether this career fits your situation, your timeline, and what you want your life to look like. If it’s not the right fit, she’ll tell you.
02
Join & Get Licensed
Earn your RES License and join ERA, to get the network, training, and infrastructure of Singapore’s first largest real estate agency: Our AccerlERAtion program (onboarding bootcamp), marketing subsidies and credits, tools providing market data, analytics, and calculators, and the training to wield such tools effectively.
03
The KYD Blueprint
Our own 3-tier system, engineered from 17 years of trial and error. Scripts, a tagging mechanism that gets you real commission exposure in month one, and a clear path from passing your RES to closing your first deal to building your own team.
04
Kelly’s Direct Mentorship
Mentorship from Kelly, with a personal touch. She mentors directly — not through a layer of senior associates.
05
Preeminent Group Training
You join ERA’s #1 division group — Preeminent Group. The group runs structured training programmes including bootcamps. You will be spoilt for choice with trainings to attend.
[ 04 / RESULTS ]

17 years.
117 awards.

2025 ERA Asia Pacific Elite Award ERA SINGAPORE
2025 Sales+ Ambassador — Trainer ERA SINGAPORE
2024 Rising Millionaire ERA SINGAPORE
2023 Top 5 Executive Group Division Directors ERA SINGAPORE
2022 ERA Asia Pacific Elite Award ERA SINGAPORE
“Till today, she is still the same achiever of her league, always seeking the RIGHT ways to be more effective and value-add to her customers and associates.”
Marcus Chu Chief Executive Officer, ERA Singapore · 2019
“As a mom myself, I was looking for a working mother role model and Kelly has fit in pretty well.”
Jacqlyn Lee Privilege Division · 89th Achiever, ERA Preeminent Group 2025 · 2019
[ 05 / THE SYSTEM ]

I built The KYD Blueprint so no one has to figure this out alone.

Seventeen years of trial and error, compressed into a structured system — from your first deal to building your own team. The package I wish someone had handed me on day one.

See The Blueprint →
Kelly Yu
[ 06 / WHERE DO YOU START ]

New to real estate,
or already licensed elsewhere?

I’m New to Real Estate I’m Already Licensed
[ 07 / FAQ ]

Questions, before
you ask them.

No. Many in KYD came from F&B, finance, teaching, design, retail management. The bootcamp programme is built to accommodate career switchers.

New RES agents typically close their first deal within 8–14 weeks. The ones who turn up to every training and execute rapidly see results faster.

Beyond the RES course and exam fees (for new agents), and some minor onboarding fees, there is no cost to joining Kelly Yu Divisions, as New and experienced agents will benefit from ERA’s recruitment packages featuring subsidies for CEA fees, professional indemnity insurance, and marketing support packages. These recruitment packages are worth $4,600 to $7,300.

The KYD Blueprint, developed by Kelly after training and leading agents for more than a decade and direct mentorship from Kelly, to help you find success at KYD and ERA.

Yes, you can. But the more committed you are, the easier it is to find success. I closed my own first deal within 2 weeks of starting, and left my engineering job soon after. You can also start part-time while keeping your job, use that window to execute and iterate, then make the full leap once you’ve found real traction.

No. I wasn’t either. If you’re reading this thinking “that’s not me,” it wasn’t me either. My team is full of former engineers, teachers, flight attendants, and sales executives who thought the same thing. What actually matters is being good at solving problems for people and understanding what they need — which, funnily enough, is the real definition of selling. In real estate, your success is proportional to how well you solve problems for your clients.

It’s the reason I’m in this industry. I left engineering after my first child because the travel and stress meant I wasn’t the mother I wanted to be. My husband Mark eventually left his own career to build this with me, and together it gave us the flexibility to show up for our kids.